Supermarket Loyalty Deals: Is that Clubcard or Nectar Price actually cheaper?
During the cost of living crisis, we've all seen the bright yellow labels. Whether it's a Tesco Clubcard, Sainsbury's Nectar, Asda Rewards, or Morrisons More card, supermarkets are masters of "Price Anchoring."
🚨 The Ketchup Trap
Option A: Standard Bottle (460g) is £3.40 or £2.40 with a loyalty card.
Option B: Big Squeeze (700g) is £3.50 (No deal).
Which is cheaper? Most shoppers grab the £2.40 bottle. But run it through our unit price calculator, and you'll see the Big Squeeze is actually cheaper per 100g. The "Deal" just makes the smaller bottle less of a rip-off!
Smart Shopping FAQ
Why do supermarkets use member prices?
They know that when we see an exclusive "Member Price," our brains stop doing the grocery math. They often increase the standard price just to make the discount look massive.
How do you calculate price per 100g?
Divide the price by the total weight/volume to find the cost per 1 unit, then multiply by 100. Or, skip the headache and use the SmartPrice calculator!
3 Tips to Beat the System:
1. Check the bottom shelf (best value is rarely eye-level).
2. Ignore the bright colours and look only at the price per 100g/ml on the shelf edge.
3. Bookmark SmartPrice on your phone for your next grocery shop.